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Primera Announces LX610 Color Label Printer with Built-in Digital Die Cutting

Published 7 February 2020

Primera Announces LX610 Color Label Printer with Built-in Digital Die Cutting

Primera Announces LX610 Color Label Printer
with Built-In Digital Die Cutting™
LX610 Color Label Printer produces short runs of high-quality labels in any size or shape without custom dies.
PLYMOUTH, MINNESOTA, U.S.A. (January 29, 2020) — Primera Technology, Inc., (“Primera”), a leading manufacturer of specialty color printers, today announced that it is shipping its new LX610 Color Label Printer/Cutter.

LX610 is the only inkjet desktop color label printer in the world to combine high-resolution color label printing with digital die cutting. Images are printed at up to 4800 dpi onto a variety of different label materials. After each image is printed, it is cut to the desired size and shape with a high-precision carbide steel knife blade. The printer comes complete with intuitive, easy-to-use software for laying out print and cut files. Users can quickly produce custom labels of virtually any size or shape within just a few minutes.* In addition, standard pre die-cut labels and tags can also be fed through the machine just like any other color label printer.

Companies of all sizes and types will benefit from LX610. Small to medium-sized businesses can print their own short runs of custom labels without incurring delays and die costs. Professional print businesses, in-house marketing departments, ad agencies and graphic design shops will find LX610 invaluable for producing samples, prototypes and short runs for client approval or test marketing before ordering expensive hard-tooled or flexible dies.

Inks and Substrates
With LX610, two different types of ink and a wide variety of substrates are available. Dye-based ink prints bright and vibrant colors that are perfect for prime label applications. Pigment-based ink prints labels that stand up to sunlight and water for extended periods of time. Substrates can include gloss and matte paper, PVC, polyester and polypropylene.

Included Software
An innovative printer like LX610 is only as good as its software. That is why with every printer purchased a copy of PTCreate™ Standard is available for free download. This highly intuitive software allows all typical print and cut functions, including import of bit-mapped images such as .jpg, .png, .bmp and more. Also included is a library of shapes such as circles, squares, ovals, rectangles, starbursts and more.

Upgraded software, called PTCreate Pro™ and sold separately, further extends the capabilities of LX610 by adding many additional tools including import of vector files such as .psd, .ai and .pdf. Powerful features such as layering, export of images and contour cutting around intricate artwork are also part of PTCreate Pro. An auto-trace and cut function is especially useful for printing and cutting complicated shapes and designs.

Price and Availability
LX610 costs just $2495.99 (USD). PTCreate Pro software sells for $149.99 (USD). Both are available now from Primera’s global Authorized Resellers and Distributors. In the USA, factory-direct orders are welcomed at

About Primera Technology
Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is one of the world’s leading specialty printer manufacturers. The company sells its products either factory-direct or through Primera Authorized Resellers and Distributors in more than 200 countries and territories.

In USA and Latin America, contact Primera Technology, Inc. at +1-763-475-6676, email at or visit online at

In Canada, contact Total Solutions, Inc. at 1-888-878-4765, by email at or online at

For Europe, Middle East and Africa, contact DTM Print in Germany by phone at +49-(0) 611-92777-0, by e-mail at or online at

For Asia Pacific, contact Primera Asia Pacific in Australia by phone at +61 3 9798 8720, by email at or online at

Notes to Editors: Digital Die-Cut and PTCreate are trademarks and Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies.

*Within the maximum print/cut width of the printer, which is 4.1” wide. All prices are MSRP in USD.

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